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Milton Lawn Bowling Club

BCB Workshop

Marketing Exercise

 Pick a Demographic and Develop a Marketing Plan of Action

 

Bowls Development Officer Jake Schuknecht was at the MLBC on May 28, 2019

We were given a task to look at a demographic, and follow through to strategize

with action steps . The members at this meeting picked the demographic of 65+

years. Questions were posed for this task , that guide us to think of ways we can look

at attracting new members to Lawn Bowling. The following is the set of questions,

and our responses.

DEMOGRAPHIC age 65+

What does your demographic want /need?

     -Social interaction

     -Contact

     -Exercise/Rehabilitation

     -Involvement

     -Something to do with grandchildren

How does your club fill that need?

     -Physical activity

     -Other entertaining events such as in Potluck, Cards, interclub exchanges

     -Teamwork when bowling and as a volunteer

     -Volunteer, Local in the community, coaching kids, board member

How does your demographic prefer to communicate?

     -Verbal

     -Email

     -Paperwork/take home stuff, Bookmarks with info (hardcopy)

     -website

     -Show and tell

STRAGETY and ACTION

How will you market to your target Demographic?

     -Verbal presentations to organizations

      Invitations to attend “introduction to bowling” eg. Probus, Church, legions curling clubs

     -Organization newsletters

What will you do? Who will do it? and When?

     -Solicit connections/referrals from within our members, to follow through

      with focus groups. Ask.

     -Start early in Sept/Oct, eg write secretary of Probus Group

      so we can be on their agenda, and other groups

     -Indoor Lawn Bowling , is social and keeps members engaged

     -Jan/Feb meet to develop an action plan

     -Assign duties , as in freebies?

What do we need/supplies/programs? How much will it cost?

     -Brochures 100 are free from Bowls Canada. Place Flyer inside with

       times of open house and other info.

     -Co-ordinate to website, there are u tubes that are informative

       and available at no cost to promote Lawn Bowling.

     -Learn to Bowl Program, we have purchased a kit for this

      to make bowling fun !

     -Ads in newspapers. Need a budget!

       Community events is free ad weekly in the Canadian Champion

       Parks and Recreation also has a community booklet to put in about bowling

       Chamber of commerce has a free listing to add to their directory .

       Newsletters of church organizations

What are your Smart Goals?

S is for Specific, M is for measurable, A is for attainable, R is for realistic and T is for 

time frame.     

S     -Increase open house attendees, Look at attracting 50+ people coming.

        Utilize Coaches and members who are fun be with. This is not the time for perfection.

M   -Guest book and or waiver to be signed that has their phone number, and or email

         to follow up with

A    -Yes!!

R    -Yes!! Phone people /send email

T    -Full year plan, and ongoing.

How to Evaluate /Gather Data?

     -Ask

     -Survey Feedback

     -Record Keeping/ Follow up

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